Back to sponsors
Adapt2Win
Silver
Adapt2Win is a global campaign that uses the power of sport to inspire climate action through one
simple idea: When you're outmatched, there's only one way to win. You have to adapt. Developed by
WRTHY and led by 44 elite athletes across basketball, soccer, swimming, track and field, rugby,
cricket, and more, the campaign shows how a changing climate is already affecting the sports we
play, the places we compete, and the communities we love. By connecting climate with the values
of urgency, teamwork, and perseverance, Adapt2Win helps audiences see adaptation as something
practical, empowering, and achievable.
Recognized as a Fast Company 2026 World Changing Idea, Adapt2Win injects fresh energy into the
space by leveraging the influence of culture and sport.
simple idea: When you're outmatched, there's only one way to win. You have to adapt. Developed by
WRTHY and led by 44 elite athletes across basketball, soccer, swimming, track and field, rugby,
cricket, and more, the campaign shows how a changing climate is already affecting the sports we
play, the places we compete, and the communities we love. By connecting climate with the values
of urgency, teamwork, and perseverance, Adapt2Win helps audiences see adaptation as something
practical, empowering, and achievable.
Recognized as a Fast Company 2026 World Changing Idea, Adapt2Win injects fresh energy into the
space by leveraging the influence of culture and sport.
