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Sebastian Munden
Chair, WRAP
Sebastian Munden CBE is Chair of WRAP, the global environmental action NGO working with governments and business to transform the food, textiles and product systems, eliminating waste and innovating for a better, more circular economy on a mission to embed Circular Living in every boardroom and every home.
He is Chair of the Board of Directors for the non-profit organisation UK Packaging PRO. Created by industry, UK Packaging PRO will help shape a packaging system that works better for people, planet and producers by ensuring industry’s insights, focus and energy are reflected in the UK's packaging recycling scheme.
Sebastian is co-author of Sustainable Advertising: how advertising can support a better future with Matt Bourn, shortlisted for Business Book of the Year 2025, and Global Chair for Ad Net Zero, the advertising industry’s programme to support net zero ways of working and the promotion of more sustainable behaviours, products, and services.
He was chief executive of Unilever UK & Ireland until 2022. With 32 years’ experience in FMCG, Sebastian was head of Unilever’s global marketing operations and held senior roles across Europe and America.
Sebastian, married to Elisabeth with two adult children, is a passionate supporter of classical music, Harlequins rugby club and vegetarian cooking.
