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Frantz Beznik
Global Head of R&D Sustainable Innovation, P&G
"Frantz Beznik is Global Head of R&D Sustainable Innovation at Procter & Gamble, where he helps develop and scale innovation that makes more sustainable living easier, more desirable, and more impactful for consumers.
With more than 25 years of experience in P&G R&D, Beznik has led innovation across multiple categories and brands, including Tide, Mr. Clean, and Swiffer. Beznik’s leadership philosophy is grounded in a simple idea: make sustainable irresistible. He believes sustainability solutions must deliver superior performance, fit naturally into everyday life, and create benefits that consumers want to adopt at scale.
Beyond P&G, Beznik spearheaded the formation of the 50L Home Coalition in partnership with the World Business Council for Sustainable Development and the World Economic Forum. The coalition aims to reinvent residential water use around a central question: what if future homes could run on 50 liters of water per person per day while still feeling like 500 liters, with a lower carbon footprint?
With more than 25 years of experience in P&G R&D, Beznik has led innovation across multiple categories and brands, including Tide, Mr. Clean, and Swiffer. Beznik’s leadership philosophy is grounded in a simple idea: make sustainable irresistible. He believes sustainability solutions must deliver superior performance, fit naturally into everyday life, and create benefits that consumers want to adopt at scale.
Beyond P&G, Beznik spearheaded the formation of the 50L Home Coalition in partnership with the World Business Council for Sustainable Development and the World Economic Forum. The coalition aims to reinvent residential water use around a central question: what if future homes could run on 50 liters of water per person per day while still feeling like 500 liters, with a lower carbon footprint?
