Mass adoption: Lessons from Uber's global EV rollout
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Uber's drivers are among the highest-mileage EV operators on the planet — and they're adopting electric vehicles faster than the general population. That makes Uber's network one of the most valuable real-world laboratories for understanding what actually drives mass EV adoption: not subsidies or mandates, but economics. When the numbers work, behaviour changes fast. What has running millions of electric miles taught us about what the rest of the transition needs to look like?
