Jennifer Willig
CEO, Partner & Co-Founder, WRTHY
Over the past two decades, Jenifer has helped shape some of the world's most influential social impact initiatives and campaigns, including Adapt2Win, Project Dandelion, ChildFund International's online child protection initiative Take It Down, ONE's #PassTheMic and Pandemica campaigns, and VOW for Girls. Previously, as CEO and Chief Marketing Officer of (RED), she mobilized global brands, partners, and consumers in the fight against AIDS in Africa.
A strategist and marketer by training, Jenifer began her career in advertising, working on national and global brands at some of the world's leading creative agencies. She served as Managing Director of M&C Saatchi New York and helped build the dot-com business at TBWA/Chiat/Day San Francisco during the tech boom, leading some of the defining digital brands of the early internet era.
Jenifer serves on the boards of the I AM WATER Conservation Foundation and Thankful Enterprise and is a Women in Power mentor at 92NY. Her honors include Campaign US's 40 Over 40, being named one of the 10 Most Generous Marketing Geniuses, and inclusion in Inc.'s 2026 Female Founders 500.
